I N T E G R I T Y
We believe in Integrity. Doing what's right, no matter the cost. Telling the truth. Every time. All the time. This has always been an integral part of our philosophy and identity -- even before it was in vogue. We think you'll enjoy dealing with the people of Mims & Smith. People of Integrity.

C O M P E T E N C E
It isn't difficult to be in the insurance business or to sell insurance. Anybody can do it. But our clients have come to depend on us for far more than the sale of a commodity. Insurance is not a commodity. Insurance policies are complex legal documents which require knowledge and continuous education in order to be able to understand, design and obtain the proper coverage for each unique situation. Through continuing education programs and constant in-house training, our staff brings Competence to every transaction.

S T A B I L I T Y
Our business was founded in 1922 when Midland was a town of 5,000 people. Obviously, Midland has been through a lot of changes since then, and Mims & Smith has changed, too. But we have managed those changes without sacrificing our commitment to our customers -- our absolute commitment to putting our customers first. The rest has a way of taking care of itself.

D I L I G E N C E
We work hard! We try to do the right things and do things right. That takes extra time and effort but we've noticed that our customers appreciate that effort. We don't just automatically renew policies in the same company. We compare each policy each year to see that we have given our customers the best product for the price. We think our clients appreciate our Diligence on their behalf.

E X C E L L E N C E
"Not failure, but low aim is crime." We can't take credit for that quotation, but we do agree with its message. It seems that our culture too easily accepts mediocrity. At Mims & Smith, we do not believe that is an option. That means that we are willing to pay the price and do all the things that add up to Excellence.